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New JerseyPhoto Activations

Selected work

Twelve events, in full

Brand activations, corporate programmes and cultural events delivered by this team. Every image below is our own work.

A note on this gallery — New Jersey Photo Activations is a new practice, and the work below was delivered by this team at events outside New Jersey. It is our own work, shown to evidence what we do rather than where we have done it.

Google Cloud × Figma

A branded flower wall and custom print frames for a design-community mixer — an activation where the backdrop had to carry two identities at once.

Eight guests crowd into the frame at the Google Cloud × Figma event — flower wall
Two guests with cocktails in front of the orange and blue flower wall at the Google Cloud × Figma mixer
Two guests posing under the Google Cloud Figma sign at the branded flower wall
Frame from an animated booth GIF at the Google Cloud × Figma event
Four guests raising glasses at the Google Cloud × Figma community event photo booth
Two guests posing with paper fans — custom Google Cloud × Figma print frame

ServiceNow

Enterprise brand activation with fully custom overlays, built to guidelines and staffed for the full programme.

Three ServiceNow attendees posing at the branded blue backdrop photo booth
Conference attendees at the ServiceNow activation photo booth
Two guests posing at the ServiceNow branded backdrop
ServiceNow conference guests at the branded photo booth
Attendees with lanyards at the ServiceNow activation booth
Group posing at the ServiceNow branded step-and-repeat

Hellmann's — Mayo Mani

Consumer brand activation with a campaign-specific set and a print treatment designed around the creative.

Guest in an Adidas cap throwing up peace signs at the Hellmann's Mayo Mani activation
Guest holding a bottle of Hellmann's Chipotle Mayonnaise Dressing at the Mayo Mani photo booth
Guest sipping a cocktail and holding her Mayo Mani instant print
Guest in an NYC Rangers tee at the Hellmann's Mayo Mani photo booth
Guest giving a thumbs up at the Hellmann's Mayo Mani activation
Four friends in matching Mayo Mani t-shirts posing together

Botify × CommerceNext

Conference floor activation — branded capture pulling traffic to a stand and collecting opt-ins in the same interaction.

Sponsor rep giving peace signs at the Botify x CommerceNext neon flower wall — #CN2024 print frame
Two guests toasting with champagne at the Botify x CommerceNext photo booth
Two conference attendees posing at the CommerceNext neon flower wall
Four King Swings retailers posing at the Botify x CommerceNext booth, one in a straw hat
Two attendees smiling at the Botify x CommerceNext purple neon flower wall
Guest in workout gear posing with a colleague at the CommerceNext photo booth

EBIN New York

A multi-zone beauty activation with props, branded jerseys and a custom vehicle set piece.

Couple posing at the EBIN New York sports-car photo prop — Discover the Wonder backdrop
Family of three posing at the EBIN New York Discover the Wonder activation
Two friends hugging at the EBIN New York photo booth, one in a sheer floral dress
Two friends posing at the EBIN New York sports-car backdrop, one with red braids
Three friends posing together at the EBIN New York Discover the Wonder booth
Guest posing solo at the EBIN New York sports-car photo prop

The Lay Out × adidas

Outdoor sportswear activation — high throughput, branded output, built for sharing rather than printing.

Four friends posing at The Lay Out x adidas Juneteenth event — Spread Joy print frame
Two friends at The Lay Out x adidas photo booth against the sky-blue backdrop
Motorcycle club crew posing together at The Lay Out x adidas Juneteenth event
Four friends pointing at the camera — Juneteenth '25 print frame at The Lay Out
Guest posing solo at The Lay Out Juneteenth '25 photo booth
Three friends smiling at The Lay Out x adidas event — Spread Joy frame

SexyHair — Paint the Town Red

Campaign-titled print frame for a beauty brand's stylist and press event.

Four SexyHair team members posing together — Paint the Town Red print frame
Two SexyHair team members posing together at the Paint the Town Red activation
Three SexyHair team members posing together, one in a striped cap
Two guests holding SexyHair styling products at the Paint the Town Red photo booth
Two guests posing with a small dog at the SexyHair Paint the Town Red booth
Three SexyHair team members posing together, one carrying a tote bag

Farmacy Beauty

Beauty brand activation with a bespoke print treatment matched to the campaign palette.

Farmacy Beauty photo strip — Brightest in the Room citrus print template
Guests posing across a four-shot Farmacy Beauty photo strip
Farmacy Beauty branded photo strip from the Brightest in the Room activation
Two guests on a Farmacy Beauty citrus-themed photo strip
Group photo strip from the Farmacy Beauty Brightest in the Room event
Farmacy Beauty photo strip with guests posing in the booth

FitchGroup — Employee Awards

A corporate awards evening — the internal-event version, where the booth does the social work in a room of colleagues.

Guest posing at the FitchGroup Employee Awards 2025 photo booth — rose flower wall
Colleagues holding prop signs at the FitchGroup Employee Awards photo booth
Guests posing at the FitchGroup 2025 Employee Awards flower wall
Colleagues celebrating at the FitchGroup Employee Awards booth
Two colleagues at the FitchGroup Employee Awards photo booth
Guest at the FitchGroup rose flower-wall photo booth

The Blackening — film premiere

Premiere carpet capture, where the output has to read as press photography rather than event photography.

Guest posing at The Blackening film premiere photo booth — red backdrop with the film's print frame
Two guests at The Blackening premiere photo booth in New York
Guests with drinks at The Blackening film premiere booth
Big group crowding the frame at The Blackening premiere photo booth
Three guests laughing at The Blackening film premiere booth
Couple posing at The Blackening premiere red backdrop

Beautycon

Large-format consumer show activation, running continuously across a busy floor.

Guest giving thumbs up at the Beautycon photo booth — floral logo step-and-repeat
Guest posing at the Beautycon floral backdrop
Couple posing together at the Beautycon photo booth
Guest in an orange jumpsuit at the Beautycon step-and-repeat
Two guests posing playfully at the Beautycon photo booth
Two attendees flashing peace signs at the Beautycon floral wall

Oak St. Health

Team celebration for a healthcare group — an internal event built around getting people from different sites into one frame.

Four Oak St. Health team members posing together at the green flower wall
Elderly guest and Oak St. Health team member posing together at the flower wall
Three Oak St. Health team members posing together, one in scrubs
Four Oak St. Health team members posing together at the flower wall booth
Two Oak St. Health team members posing together, peace signs up
Couple posing together at the Oak St. Health flower wall booth

Your event, next

Tell us what you are planning and roughly when. We come back with real pricing and an honest recommendation about which experience fits the room.